There was a time when record companies were committed to developing the careers of new artist signed to their labels, most record companies today have redirected their focus on product development and artist development has become a lost art.
It seems like So many up and coming artist today are mislead to believe that all it takes to become a star is to instantly build a website , join all the social networks, and drop a CD/Mixtape. This frame of thinking is toxic and totally incorrect and will not help to build an artist career. Especially since there are so many people out there shooting for the same dream. It’s very important that you are prepared in every way and form. The rebirth of the lost art of artist development is now taught at Philabrook and we openly welcome all.
*Exceptional vocals, musicianship/songwriting skills
*Continued education/enhancement of musical skills
*Image creation and maintenance
*Plan of action, goal setting
*Exceptional promotion materials, including photographs, press releases and artwork
*Business management skills
*Marketing/publicity/promotion knowledge, online and offline
*Basic knowledge of recording/producing/engineering/mastering
*Basic knowledge of manufacturing/distribution/sales online, brick and mortar and air-play
*Good choices in members, staff and advisors
*Physical and mental preparedness
*Basic knowledge of finances, accounting
*Law and legal issues: publishing, copyrighting, trademarks, and an attorney
*Alternative career options!